Ghana’s beauty and personal care market has surpassed USD 300 million and is showing steady growth every year thanks to its young, style-conscious population. Ghana is strategically located as a gateway to over 350 million consumers in West Africa. There is strong demand for international brands, especially in cosmetics, skin care, hair products and perfumes. The limited local production offers high profitability and market advantages for brands coming from abroad. Beauty Ghana 2025 is an unmissable opportunity to position your brand in this demanding market!